Fake 'Fundación la Caixa' social-housing ads on TikTok lead to fundflowings.com, Maldita finds

What happened

Maldita.es published an investigation on 23 October 2026 saying it detected at least 2,500 TikTok ads, run between 6 September and 6 October 2026 and aimed at users in Spain, that use the 'Fundación la Caixa' brand to attract people looking for social housing. The ads show images of housing developments (some showing signs of AI generation) with the foundation's logo and promise to explain how to apply for a social-housing flat. Maldita says the ads were paid for by up to twelve advertisers located in Hong Kong, Japan and China, some of which also promoted posts about supposed weight-loss injections, free courses for the unemployed and loans. According to Maldita, the ads point to only two links unrelated to the foundation: fundflowings.com and globalvisitlog.com, the second of which redirects to the first. Cybersecurity expert Jorge Louzao told Maldita the site shows generic housing content and related-search boxes that lead to pages full of ads, so that each click generates advertising income for whoever runs it, and that it records visitor data such as IP address, phone model, browser, language, time zone and ads viewed or clicked; he warned scams such as fake estate agencies or abusive loans could appear there, but said he cannot confirm the data is used for that. Fundación 'la Caixa' told Maldita it currently has no social-housing properties and that the ads are 'not only unauthorised but false'. The foundation is the impersonated party, not the scammer.

How the scam works

The ads exploit a real and urgent need: affordable housing is scarce in Spain, and a respected charity's name makes the promise of a flat seem credible. According to Maldita's investigation, the landing pages make money mainly from advertising. Each click on a related-search box leads to more pages full of ads, so the operator earns from the traffic rather than from any housing scheme.

Louzao's point about data collection matters because detailed records of a visitor's device, location settings and ad clicks can be sold or used to target people with later offers. He was careful to say he could not confirm that the data is used for scams. Fundación 'la Caixa' says it has no social-housing flats available at present. Anyone looking for subsidised housing should use official channels such as their regional or local government's housing service.

Source

Maldita.es, "La falsa oferta de viviendas sociales de "la Caixa" en TikTok: 2.500 anuncios suplantan a su fundación para generar ingresos publicitarios·Maldita.es - Periodismo para que no te la cuelen" (published 23 October 2026).