Fake WePink 'paid survey' spread on Threads promises R$830, then demands a R$19.95 Pix 'anti-fraud fee'
Comprova reports that Threads profiles posing as ordinary users push a fake WePink survey that 'pays' R$830, then demand a R$19.95 Pix 'anti-fraud fee' payable to Soluções RA LTDA. WePink is not behind it.
- First reported
- Reports
- 1
Source: correiobraziliense.com.br · published
What happened
On 18 October 2026 the Brazilian fact-checking project Comprova, published by Correio Braziliense, reported a scam that uses the name of the Brazilian cosmetics brand WePink. Profiles on Threads that pose as ordinary users promote a supposed WePink campaign, claiming they earned more than R$800 for answering a survey about the brand. The posts send people to a website that imitates WePink's visual identity.
Comprova says the Pix QR code used to collect the fee is registered to Soluções RA LTDA, CNPJ 69.156.627/0001-32, a company opened on 16 September 2026 at a residential address in Taguatinga, in the Federal District, which Comprova could not locate on Google Maps or reach by phone. Social media users report never receiving the promised money, and some report further charges after the first fee. Comprova found the promoting Threads profiles had been created a few months earlier and had histories of replies on other possible scams.
WePink told Comprova the case had been passed to a specialist team and that it is taking appropriate measures. Meta, which owns Threads, said it does not allow activity meant to deceive, defraud or exploit others and asked users to report such content in the app. WePink is not running this campaign; its name and look are being used without authorisation.
How the scam works
Visitors enter their Threads profile and answer eight questions about WePink while an on-screen balance climbs from R$0 to R$830. A "congratulations" message follows, with a countdown of under 24 hours before the "benefit" expires. After entering a Pix key to withdraw the money, users reach a "balance unlock" page where a video of a woman says few people reach that amount and the money "is already yours", but that a R$19.95 "anti-fraud fee" must first be paid to prove the visitor is not a robot. The video promises the fee will be refunded with the balance.
The page then generates a Pix QR code for R$19.95 and warns in advance that any bank security alert is only caused by the "large number of payments" the campaign is making, so the victim should ignore it and pay. Comprova notes that the reports of repeat fees do not by themselves prove that every visit leads to more charges.
Source
Comprova, published by Correio Braziliense, "Golpistas usam nome da WePink para simular pesquisa e extorquir clientes" (18 October 2026).
Red flags
- A brand 'survey' that pays hundreds of reais just for answering a few questions.
- Posts from ordinary-looking Threads profiles all praising the same campaign.
- A balance that has to be 'unlocked' by paying a fee, however small.
- A countdown timer pushing you to claim within 24 hours.
- A page that tells you in advance to ignore your bank's security warning.
- A Pix payee that isn't the brand itself.
If you were targeted
- 1Don't pay any 'anti-fraud' or 'unlock' fee; a real prize never requires one.
- 2Check promotions only on WePink's official website and verified social accounts.
- 3If you paid by Pix, contact your bank at once and ask about the Special Return Mechanism (MED), which has short deadlines.
- 4Keep screenshots of the posts, the site and the Pix receipt, and file a police report (boletim de ocorrência).
- 5Report the profiles and posts to Threads.
- 6Don't pay further fees if asked; repeat charges are part of the scam.