What happened
The UK Financial Conduct Authority (FCA) published a warning on 13 November 2026 about a clone firm calling itself CheapCuva. The FCA says the firm is not authorised by it but has been contacting people while pretending to be an authorised firm, and lists the website cheapcuva.com and the Instagram account @cheapcuva among the details fraudsters are using. The genuine authorised firm it copies, Cuvva Limited, has no connection with the clone firm. The FCA notes scammers may give other false details, including email addresses, telephone numbers, postal addresses and firm reference numbers, mixing them with the genuine details of authorised firms, and may change contact details over time. The FCA says that if you deal with an unauthorised firm you won't have access to the Financial Ombudsman Service or protection from the Financial Services Compensation Scheme, and that firms may give incorrect contact details or details belonging to another business, and may change them over time. Source: https://www.fca.org.uk/news/warnings/cheapcuva-clone-fca-authorised-firm
How the scam works
Impersonation schemes borrow a trusted name — a school, a police force, a bank, a well-known person or a regulator-registered firm — so that a message, a website or a phone number looks official. The real organisation is not involved and will not ask you to pay, log in or send money through a surprise link or an unlisted number. Look up the official contact details yourself and call or write there. If you have already paid or given personal information, contact your bank and report the incident to the police or your national cyber-crime service.
Source
Source: https://www.fca.org.uk/news/warnings/cheapcuva-clone-fca-authorised-firm