Meta ads under the name 'Tierheim Braunlage', an animal shelter Mimikama says does not exist, push a dog supplement on natunora.com
Mimikama reported on 27 October 2026 that Meta ads running since 25 October 2026 appear under the name "Tierheim Braunlage" (an animal shelter that, according to Mimikama, does not exist) and use emotional messages ab…
- First reported
- Reports
- 1
Source: mimikama.org · published
What happened
Mimikama, the Austrian fact-checking organisation, reported on 27 October 2026 on Meta ads that appear under the name "Tierheim Braunlage" (an animal shelter that, according to Mimikama, does not exist). The ads have been running since 25 October 2026 and use emotional text about dogs' joint problems, such as "joint problems in dogs are not simply age". They send readers to natunora.com, where collagen products are sold. Mimikama points out that the page was only created on 15 July 2026, that the visible destination is natunora.com rather than the website of any animal shelter, and that the ad library ID is 1456336646448810. It advises against entering data on natunora.com and recommends reporting the ads to Meta. Mimikama says it is a Meta ad, not a message from a shelter.
How the scam works
Mimikama's analysis points to ads that borrow an animal charity's identity to build trust. A shelter name makes a dog-health message look like public-interest advice, and the emotional hook ("you can do something about it") leads straight to a product page. In the example Mimikama shows, the wording appeals to the owner's feelings and the link leads to a shop rather than a shelter.
Mimikama lists several warning signs: the name is used although the content is advertising and no such shelter exists; the text relies on an emotional message about dogs; the visible target address is natunora.com, not a shelter's site; and the ad details show a paid ad with a library ID and a start date rather than a normal shelter post. It also notes the ad format, with the "view ad details" button, shows it is a Meta ad.
Mimikama's editorial note says collagen does not replace veterinary treatment: a dog that struggles to stand may have arthritis, an injury or another condition, and treating it with a supplement alone risks missing the real cause. Its advice is not to enter data on natunora.com, to read independent reviews before buying, and to report the ad to Meta if it looks suspicious.
Source
Mimikama, "Fake-Werbung von Tierheim Braunlage" (27 October 2026).
Red flags
- An ad from a charity-sounding page that links to a commercial shop instead of the organisation's own site.
- An emotional message about a pet's pain, followed by a call to click.
- A page created only in July 2026 that is running paid ads under another name.
- Claims that a supplement can fix joint problems without any vet involvement.
- No verifiable shelter, address or registration behind the name.
If you were targeted
- 1Don't enter personal or card details on natunora.com, and read independent reviews before buying anything advertised this way.
- 2Check any animal charity through its own website or a registry you look up yourself.
- 3See a vet about a dog's joint problems; a supplement does not replace a diagnosis or treatment.
- 4Report the ad to Meta using the report option on the ad.
- 5If you paid, keep the order emails and ask your card issuer or PayPal about a dispute.